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To create this article, 30 people, some anonymous, worked to edit and improve it over time. Starting your own Internet dating site takes time, hard work, and creativity, but these sites have real potential as moneymaking businesses and as a way to help single people find true love.

Follow these steps to start an Internet dating site. You could administer the site yourself if you have the technical knowledge.

Customers will want quiet, intimate areas to discuss their dating news, so include cozy seating areas and ambient music.

Morgan Rush is a California journalist specializing in news, business writing, fitness and travel.

of singles crawl dating sites and apps, flipping through photos and profiles of potential matches. Here at WIRED, we couldn’t help but think there might be a better way to optimize your chances, so we pulled massive amounts of data from Ok Cupid and Match.com, searching for tips that might help you master Internet dating and find someone awesome.

Finding a date, let alone love, just isn’t easy—even though there are plenty of apps for that.

Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).

He's written for numerous publications at the national, state and local level, including newspapers, magazines and websites.

Rush holds a Bachelor of Arts from the University of California, San Diego.

Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).

Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.

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