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“We are actively looking for LGBTQ coaches,” says Hosseini, who adds that they don’t have any yet.“That’s still a gap for us, but a lot of focus in filling that gap.” Match recruits coaches for gender, ethnic, cultural, and other diversity as well, he says.Coaches also help temper unrealistic expectations, where New Yorkers seem to excel.“We know New York City-based women are more likely to call about dating fatigue than the rest of us,” says Wilson.(He declines to say more.)Match is the right service for the personal touch, he says, because its client base (mainly in the late 20s to early 40s age range) is focused on developing long-term relationships.“I would say Match is still tried and true for people who want a relationship,” says Diamond. “I met my partner on Tinder, and we’re in a long-term, committed, monogamous relationship,” she says. Like a lot of men, apparently, I also suck at getting women to reply to my messages on Tinder and Hinge, as well as Bumble—which is not part of Match Group.

Women respond best to questions that prompt an expansive reply.Though job candidates all have previous experience, Match still screens them with a personality test.“It takes a special kind of person to listen to other folks’ dating trouble for eight hours a day, every day,” says Hosseini.“I think in our industry, the human touch is paramount.We can’t let algorithms rule us,” says Hosseini, who vaguely teases that coaching is “just the first step” for other human services Match will continue to expand.

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