Excit adult chat

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In some cases, it can be 3-6 semesters between an adult's first attendance of an information session and matriculation -- data that shows the necessity of both multiple touchpoints.

It's critical to both offer and advertise opportunities for them to ask questions and learn about the institution, and develop a follow-up plan for converting leads to applied students." Mike Barzacchini, Harper College An information session can be your best opportunity to remove barriers to enrollment -- not just by relaying critical information, but by providing hands-on assistance for adults who make the decision to apply. Remove barriers and red tape." Finally, Barzacchini draws attention to two things needed to move an adult from application to matriculation: Generally, adult students value responsiveness and a high degree of service.

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The hashtag often provides some context for the topic or theme of the chat, and allows people to easily find the conversation and participate.

Online chat can be a key tool for boosting conversion from inquiry to applicant, or from applicant to enroll.

If your office is ready to ramp up further, offer an online adult viewbook that is dynamic, with live chat integrated into each page -- allowing prospective adult applicants to ask questions as they review the information.

We reached out to Mike Barzacchini, director of marketing services for Harper College, who has seen considerable success in this area, for advice on how institutions can increase their enrollment of adult students.

First, Barzacchini suggests a two-pronged approach to generating leads: Stop-outs are those who did not attain their degree -- not for reasons of low academic performance, but because of the intervention of life circumstances.

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