Dating tech network

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The goal is to keep you swiping, keep you coming back for more” — an urge the apps can monetize by offering premium features and added access, for a price.

Tinder is on pace to earn 0 million this year, its parent company said last month.

“All the guys, they’re not looking for s–t but hookups,” Bree insists in the film. ONE of those few women, Tinder co-founder Whitney Wolfe Herd, appears in the film to talk about her company’s early marketing strategy. “[Herd] seemed to be very proud of her marketing strategy.

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“Apps that give you variable feedback, rather than predictable feedback, have this same potential to be addictive,” says NYU psychologist Adam Alter.“I hate it, I hate it,” sobs Cheyenne of Austin, Texas.“Everything, so much of who you are, is dependent on how you look.” “It exhausts me,” admits Alex.“Or you can go back and test your luck again.” “It’s like a mini-adrenaline rush every time,” Kyle says.“It’s like a little video game.” Badeen based the function on the theories of Harvard behavioral scientist B. Skinner, whose experiments with pigeons proved that even birds can be transformed into compulsive gamblers, addicted to the high of occasional machine-driven winnings, if the rewards are doled out on what he called a “variable ratio schedule.” “Having unpredictable, yet frequent, rewards is the best way to motivate somebody,” Badeen says in the film.

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