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The findings, published in the journal Science Advances, shed new light on the patterns and priorities of men and women when they peruse dating sites.Researchers have long tried to pin down the behaviors that drive people to choose particular romantic partners.Bruch said one of her graduate students is developing an explanation for why this strategy seems to work.Another common tactic men and women employed was to send desirable prospects longer messages, but it didn't seem to result in a higher response rate, she said.On the other hand, it could mean that people try to find slightly more attractive mates, which results in the same pattern as the most desirable partners pair off, followed by the next most desirable, and so on.The problem is that looking at established couples leaves out the process of courtship—which could tell you much more about what people look for in a mate, how they woo them and how often they're rejected.It's an iterative algorithm called Page Rank, used by Google to rank websites in their search engine results.

Rather than gauge individual attractiveness or desirability themselves, the scientists relied on the site users to do the rankings: Users were ranked as more desirable depending on how many first messages they received, and depending on how desirable the senders themselves were.In the world of online dating, men and women look to find someone a little out of their league, according to a new study.Scientists who analyzed user data from a popular dating site have found that heterosexual men and women reach out to potential dating partners who are on average about 25 percent more attractive than they are."If that's true, then what we would expect is that these desirability differences matter most in this first message and reply, and then the desirability gap ceases to be as important in determining whether people move on to the next stage," she said.Perhaps studying the number of follow-up messages, or the contents of the replies, could start to shed more light on that dynamic, Bruch said. Bruch el al., "Aspirational pursuit of mates in online dating markets," Science Advances (2018).

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